3:1 / Strategy And Research / Identifying Your Marketing Goals And

Get FREE Promotion For Your Business In Print AND Online - Journalist Reveals How To Write A Successful Press Release in 2020

Module 1: Why Achieving Free Promotion In The Media in 2020 Is More Possible Than Ever Before

1:1 / Welcome To The Course / Introduction to Course Lecturer Mark Campbell
1:2 / Aim of the Course / Why It Is So Important To Take Control Of Your Promotion
1:3 / What Is A Press Release? / Why Traditional Methods of Press Release Promotion Need Updating For Success
1:4 / Why Now Is The Perfect Time To Get Your Articles In Newspapers And Magazines And On Their Websites

Module 2: Behind The Headlines - Understanding How The Media Industry And Journalists Operate in 2020

2:1 / Understanding What Journalists Want, What Readers Want and What Skills You Need
2:2 / Inside Information - Getting Inside The Head Of A Journalist To Understand What They Require Of You
2:3 / How The Media Industry Has Changed And Why Promotion Through The Media Is Vitally Important in 2020

Module 3: Perfect Planning - Doing Your Research On Publications, Journalists and Deadlines

3:1 / Strategy And Research / Identifying Your Marketing Goals And Plotting Your Route To Achieving Them
3:2 / Speaking The Language Of Your Targeted Publications And Readers In Order To Make A Meaningful Connection
3:3 / Researching Publications And Journalists / Making Sure Your News Is Relevant For The Publication
3:4 / What You Need To Know About Modern-Day Deadlines / Do You Make A Pitch Or Submit A Story?

Module 4: Writing The 2020 Media Release - Today's Golden Rules To Achieve Free Promotion

4:1 / What Is News? How Do You Know What Is Newsworthy and How Do You Convince Journalists?
4:2 / Why Your Stories Must Focus On People And How To Do This
4:3 / The Six Questions You Must Answer To Give The Journalist and Reader All The Information They Need
4:4 / How To Write A Killer Headline - The Essential Dos And Don'ts That Will Make Or Break Your Story
4:5 / How To Write The Crucial Opening Paragraph And Why You Must Get This Right
4:6 / How To Give All The Details While Keeping Your Story Concise
4:7 / Adding Quotes - How To Get The Balance Right And What Many People Do Wrong / Including A Call To Action

Module 5: Finishing Touches - Crucial Additions And Actions Required To Achieve Success

5:1 / Finishing Touches - The Information You Must Include At The Beginning And The End
5:2 / Checking Your Spelling, Punctuation, Grammar And Style To Ensure Your Story Is Media-Ready
5:3 / The Truth About Adding Photos, Video and Other Attachments - And Why They Could Make A Huge Difference
5:4 / Writing The Email To A Journalist - And Making Sure It Will Be Opened / Pros And Cons About Offering An Exclusive
5:5 / Following Up Your Email - How To Approach The Journalist For A Second Time

Module 6: Essential Documents And Templates And Bonus Features

6:1 / The Changing World Of Media - Where Else You Should Target To Get Free Promotion in 2020
6:2 / Be The Expert In Your Own Field / Publish Your Media Release On Your Own Channels
6:3 / Taking Advantage Of The Course Offers - Free Updates Forever, Certificate Of Achievement And Support
Media Release Ultimate Checklist - Everything You Need To Remember To Earn Free Promotion In The Media
Template For A Media Release - Use This As The Basis Of Your Media Releases
Case Studies - Template And Guidance On Usage

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